Apple launches in-store Android trade-in to boost iPhone Sales

Apple today launched its first trade-in program for non-iPhones in its Apple Stores. The program allows users of select Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus but is not available for the Apple Watch.

Apple first launched its standard iPhone Reuse and Recycle trade program, and the company expanded the program to the iPad last year. Apple made today’s announcement on the individual store pages, indicating that the program is so far now available in the U.S., France, UK, Germany, Canada and Italy. Also, multiple retail sources say that the program has gone live today. A version of the iPhone trade-in program that does not support non-iPhone products is launching this week in China.